Challenge
The information that we get from our everyday food is unclear, limited and manipulated. Global policies and trends are heading to more healthy and sustainable practices.
How might we provide simple and on point transparent visual communication about our food choices while establishing emotional connections through the experience of buying food, regardless of the user´s socio-economic status?
Duration: 10 Weeks
Team Size: 4
Vision
There lies an Opportunity to develop an tool that helps users to:
A. Expand the amount of information that we get from our fruits and vegetables.
B. Make that information visible and clear.
C. Make the information verifiable and traceable.
D. Make the information available and easily accessible
Research
Design Approach
Observation
Ethnographic Interviews
Subject Matter Expert Interviews
Image Sorting
Activity Network Map
ERAF Map
Affinitization
Concept Generation
Concept Development of Food Labels
Wireframing
