Food Transprancy Final Presentation_Page_112.jpg

Challenge

The information that we get from our everyday food is unclear, limited and manipulated. Global policies and trends are heading to more healthy and sustainable practices.

How might we provide simple and on point transparent visual communication about our food choices while establishing emotional connections through the experience of buying food, regardless of the user´s socio-economic status?

Duration: 10 Weeks

Team Size: 4

Vision

There lies an Opportunity to develop an tool that helps users to:

A. Expand the amount of information that we get from our fruits and vegetables.

B. Make that information visible and clear.

C. Make the information verifiable and traceable.

D. Make the information available and easily accessible

Research

Web 1920 – 4@2x.png
Web 1920 – 3@2x.jpg

Observation

Web 1920 – 6@2x.png
Food Transprancy Final Presentation_Page_041.jpg
Web 1920 – 8@2x.jpg

Image Sorting

IMG_20171008_201244.jpg
Web 1920 – 9@2x.jpg
Web 1920 – 1@2x.png

ERAF Map

IMG_20171008_205822.jpg

Affinitization

Web 1920 – 10@2x.png
Web 1920 – 2@2x.png

Concept Generation

Web 1920 – 12@2x.png
Web 1920 – 13@2x.jpg
Web 1920 – 17@2x.png

Concept Development of Food Labels

IMG_20171002_104430.jpg
Food Transprancy Final Presentation_Page_109.jpg
Food Transprancy Final Presentation_Page_110.jpg

Wireframing

Prototype

Food Transprancy Final Presentation_Page_111.jpg