Challenge

How might we rethink the current luxury bath and tub experience with the aim of proposing an innovative experimental solution that serves to provide family and private fun, relaxing ,seasonal experience

Duration: 10 Weeks

Vision

There is an opportunity in Dual Nature of the bath where consumers start their morning in the bathroom and end their day in the bathroom. A place where technology and design can intertwine with each other to mimic nature’ multi-sensory experience into the bath where user can transcend to different places and be anywhere, they want to be.